Cupcake Crush

Those of you who are keeping up with my blog will have noticed that I haven’t posted anything for a while. There are a few reasons for this, both baking and non-baking-related! And as this is a blog about baking, I will regale you with the baking-related reason; a foray into the world of gift-box baking with my good friend and neighbour Anna-Marie. She is an events organiser, who has recently launched her own business (https://www.amteventsglobal.com/) and she happens to be acutely aware of how much I enjoy baking as she is often on the receiving end of excess baked goods!

For one of the events she was hosting, she wanted to send out a gift box to each participant, and asked me over the garden hedge whether I would be interested in baking a couple of treats to be included in the boxes. And of course, me being me, I jumped at the chance of an exciting new baking challenge! I had a lot of fun but also learnt a great deal; not only did I need to come up with an interesting array of different baked-goods ideas and flavours that would look good, taste good and survive shipment in a box, but I had to also consider things such as allergens, labelling, packaging, social media presence, leafleting… the list was long! Not being one to do things by halves, I ploughed a lot of time and effort into the idea. I’m very happy to say that the event was a success, and Anna-Marie and I are now considering how we can take this idea further, so watch this space. I have a website for anyone who is interested in finding out more (http://www.cupcakecrush.co.uk/).

All of this does however mean that my diabetic-friendly baking has been on the back-burner for a while, which is something that I very much intend to rectify in the near future.

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